Amazon Prime video, Airtel users have now one more reason to celebrate. The telecom leader has announced its partnership with one of India’s largest premium streaming platform Hotstar to offer digital content from Hotstar’s portfolio to Airtel customers.
The offer is valid only till June 2018 and open for both Airtel prepaid and postpaid users. To get started, Airtel customers should download the latest version of the Airtel TV app.
Hotstar’s content library consists of over 100,000 hours of content, in 9 languages comprising live sports and the best of Indian cinema and TV shows from channels across the Star network will now be available to all Airtel customers for free through the Airtel TV app. This will include shows from 22 channels and over 3000 movies and shows.
We are delighted to have Hotstar onboard as a long term partner in our endeavour to build a world-class digital content ecosystem. Their rich content library will add immense value to our content play and add to the user experience. Airtel TV’s new version has received an extremely positive response from users and we will continue to bring exciting content and in-app innovations to delight them,” said Sameer Batra, CEO of Wynk.
Commenting on the partnership, Ajit Mohan, CEO – Hotstar, added, ‘Airtel has among the widest consumer footprints in India and with our expansive content library, comprising rich programming that can cater across age groups, geographies and interests, there are natural synergies and we are very excited about this partnership.’
Airtel recently also announced its partnership with Amazon to offer Prime membership benefits for 1 year like 1 day delivery, schedule delivery and free access to Amazon’s streaming service- Prime video.
Jio TV last year also partnered with Hotstar to offers latter’s gamut of services to Jio users. Jio TV has even secured the digital rights for the Olympic Winter Games PyeongChang 2018. The live television app provide its users access to live and catch-up content on their phones. Jio TV offers access to over 432 live channels across 15 regional languages.